NeoVerdura

NeoVerdura is a brand that believes in the change to healthy eating among young people and offers products for it. Shakes and drinks made from fruit and vegetables supplemented with the right materials (proteins, fibers and nuts) for young people. NeoVerdura focuses primarily on the target group 12 to 16 years old. Positive development can be seen in this target group with regard to healthy and conscious eating.

For my exam I had to deliver a complete package with regard to NeoVerdura. A logo with matching slogan had to be made that related to the target group and that would stand out. I then created a mobile website that explains what NeoVerdura sells and which products are used. A portion of packaging and product island also had to be developed in the theme of the logo and the mobile website. For my design of the product island I chose something that would attract attention, but also something that would be inviting and accessible. A matching “chill” room also had to be developed for a school canteen. It had to be a healthy setting. Here I worked with the colors that I had previously used in the logo. I have also worked with nature elements because together with the use of color it has a positive and calm appearance. As one of the last things, different posters had to be developed in the matching theme. Also a Snapchat filter.