i Connect
With this assignment it was the intention to design a logo, place mat and app for a new restaurant by Jamie Oliver which would be located in an old factory in Tilburg. The concept of this restaurant is based on the same concept that Jamie Oliver uses for his restaurant Fifteen. People working in this restaurant who have previously had problems in society, for example former prisoner or former addict.
The concept was given a new look by me and this resulted in:
“Opportunity”. A New Change By Jamie.
Here, people are central and everyone is equal. A new chance is given to people who want to improve their lives.
I wanted in the logo that the name stood out the most and only then the slogan. The name says enough, it is catchy and stays in your head. It goes well back to the concept. At the place mat I wanted to introduce the client to the employers. Here you come even closer and together it forms a whole. Short pieces of text can be read on the place mat. I added this to the app again. The app is clear and easy to use. The use of color can be found everywhere.
You scan the app by scanning the QR code on the placemat. Here is another link to see the entire app:
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